
In the past, most individuals could navigate life without ever experiencing crime as a victim. However, with the emergence of the Internet and the increasing persistence of fraudsters and criminals, there is now more than a 1 in 8 chance that you could be victimized. Identity theft is especially deceptive compared to other forms of theft since victims often remain unaware of the crime until long after it has occurred. This highlights the importance of identity theft protection. Consequently, it’s not surprising that identity theft protection has become one of the fastest-growing industries, with LifeLock establishing itself as a prominent player in this sector.
What Is LifeLock?
How Does LifeLock Work?
LifeLock is a subscription-based online security service designed to add an extra layer of protection against identity theft. Each day, it scans up to 1 trillion data points to proactively prevent identity theft. If a potential threat is identified, it notifies the subscriber to help intercept the issue before it escalates, such as inquiring whether the individual has applied for a new mortgage. In the event that identity theft does occur, LifeLock can assist in restoring the individual’s identity and credit, spending up to $1 million (depending on the subscription plan) to revert everything to its original state before the theft.
LifeLock Features
Credit Monitoring
Firstly, LifeLock actively monitors your credit when you’re unable to do so. It keeps track of the credit bureaus and sends you immediate alerts that you can access through your dashboard. The service also communicates with the credit bureaus on your behalf to help prevent your name from appearing on credit card company mailing lists. With LifeLock’s Credit Score Manager, your credit score is monitored consistently, and you’ll receive routine updates on your TransUnion credit score. Additionally, you can obtain one free credit report each year from each of the credit bureaus. If you choose their premium service, Ultimate Protection, LifeLock will also search public and court records for any mentions of your name.
Identity Theft Protection
LifeLock continuously monitors for any changes to your personal information, including new addresses or credit card applications. It also scans websites associated with fraudsters who handle stolen personal data.
Instant Notification
As soon as LifeLock detects any efforts to misuse or jeopardize your identity, it will alert you.
Wallet Protection
If your wallet goes missing or gets stolen, LifeLock will promptly reach out to your banks to deactivate your credit cards and protect your accounts. This helps facilitate a swift and hassle-free replacement of your credit cards. Additionally, LifeLock offers round-the-clock customer support, ensuring that you can get immediate help at any time after the loss.
$1 Million Service Guarantee
LifeLock is well-known for promoting its $1 Million Service Guarantee, which can be beneficial if you become a victim of severe identity theft. They will allocate up to that amount to assemble a team of lawyers and investigators to help restore your identity and cover specific expenses you face due to the theft.
How Much Does LifeLock Cost?
LifeLock offers multiple introductory pricing levels: Standard, Advantage, and Ultimate Plus. Each tier is available for individuals, with the Ultimate Plus also offering plans for two adults and a family option that covers two adults and up to five children. Prices for all plans will rise after the initial year. Now, let’s examine some of these options.
Plan Type
|
Paid Monthly
|
Paid Annually
|
---|---|---|
Standard | $11.99 a month (first year) | $7.50 a month (first year) |
Advantage | $22.99 a month (first year) | $14.99 a month (first year) |
Ultimate Plus | Individual | $34.99 a month (first year) | $19.99 a month (first year) |
Ultimate Plus | 2 Adults | $69.99 a month (first year) | $32.99 a month (first year) |
LifeLock Pros And Cons
Pros
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Notifies you of any potentially suspicious activity occurring on the internet or within your bank accounts.
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Provides a diverse range of services for protecting against identity theft.
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Includes a 60-day money-back guarantee when you buy the annual membership.
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LifeLock offers a mobile application that can be accessed on both Apple and Android devices.
Cons
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There is no free option.
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Payment is required at the time of registration.
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It needs to keep track of your personal spending to notify you of any unusual activity, which may make some individuals feel uneasy.
FAQs:
Is LifeLock A Scam?
LifeLock faced legal issues in the past due to overstating their services and mishandling customer data, but they have since improved their practices. In fact, we now feel confident in recommending them.
What Is LifeLock’s Refund Policy?
LifeLock offers a 60-day money-back guarantee on annual plans, allowing you to request a refund within that period if you find it’s not suitable for you. For monthly plans, you can receive a refund within 14 days of buying a membership.
Is LifeLock Good For Families?
Indeed, LifeLock provides a family plan that includes coverage for two adults and as many as five children. This plan features protections tailored for children and can notify you if your child becomes a victim of identity theft or fraud.
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